dominant messages on corporate culture

While doing our research on dominant messages on corporate culture there are some that always come up. They come up because these are things that people from companies and the media wants us to be like. One of these things that we discovered was the way of being fit. Being fit for men and women is a big thing in the world today. The reason it is such a big issue is because everyday people die due to bad health. Also it is a public message on how you present yourself. Usually those who are fit and have things like as the class would say women who have flat abs and men who have big muscles are the ones who stand out more in society. Usually not fat and unhealthy people who are disabled and whatnot.
Another type of corporate message is being athletic. The reason I bring this up is due to what people see on TV when it comes to sports and outdoor activates. Sports are something the people all over look at. The reason is that if you are athletic it usually means you are fit and strong and it raises a person’s sex appeal plus you usually hear good things about these people. When you are watching the news you never hear “The Coach Potato Report,” or the “Lazy Bowl,” which would be like the Super Bowl for people who do nothing. Doing nothing isn’t interesting to people except to the people who do it. Also there are no healthy effects to sitting on a couch and watching TV twenty for hours a day and seven days a week. A person’s body becomes too out of shape, continues the mindset of just doing nothing, fat can clog arteries, massive weight gain, and many more. So being athletic is something big that corporate messages tell us.
These corporate leaders also want us to follow this idea of being “miserable.” Companies such Apple, Sony, Microsoft, and even clothing companies such as Reebok, Under Armor, and Majestic want us to be miserable. The reason we are this way is due to our greed and desire to want things. In our lives today, when companies such as Apple came out with the IPod. Everyone wanted the iPod to listen to music on the go. But when upgrades and newer editions of these things came out, it was our desire to want it and not being able to get it makes us miserable because we can’t get what we want. Then when we finally get it and a newer edition comes out, it is misery all over again. So all corporate media and culture do to us is use our desire to always shoot us down.
Another corporate message is to look fresh, get money, and get ladies. The reason I bring up this issue is because everywhere you look you see celebrities with their high fashion clothing, money, making it sound like mansions are as easy to buy as candy, have bling( jewelry, diamonds, chains), and just act like you are the man. Everywhere you look you see something having to do with this. Either it is Tom Cruise with some movie, Kanye West in a Rap Video, or even those Victoria Secret models wearing their exotic and sexy clothing. All this shows us is how people in high society are. This connects to what I said before about misery because it makes us feel miserable how easy it is for these upper class people can get cars and mansions easily and average people in the world feel like crap because they look at that and say “I’m living in a hole and these guys got Bentleys and mansions, why can’t they throw me some of that money to help my family?”